The long blighted yet still beautiful Divine Lorraine has recently received a healthy slug of financial support from big time real estate lender Procida Funding and Advisors. In a recent Philly.com article linked here, the companies founder Billy Procida, responsible for nearly $2 billion in funding and development deals in NYC and North Jersey explained why he’s so hot on Philly right now.

“New York compared to Philly, I’ll take Philly any time,” Procida said.

He said he has become such a booster, he wants to launch an ad campaign in the Big Apple with the pitch: “Hey New York, come see Philly. We’re just as hip and half the price.”

Seems like the smart money is starting to realize what we’ve know for quite some time now.